Free SWOT Analysis Template

Fill in strengths, weaknesses, opportunities and threats with guiding prompts, then copy or download it as Markdown.

Runs in your browser. Nothing you type is uploaded.

What are you analysing?

A business, product, project or your own career. Saved on this device as you type.

Strengths

Internal. What do you do well? What do others see as your advantage?

One point per line.

Weaknesses

Internal. What could you improve? Where do you lack skills, money or time?

One point per line.

Opportunities

External. Which trends, gaps or partnerships could you use?

One point per line.

Threats

External. What could hurt you, such as competitors, costs or regulation?

One point per line.

Markdown

# SWOT analysis

## Strengths

- 

## Weaknesses

- 

## Opportunities

- 

## Threats

-

How to use the SWOT Analysis Template

Name what you are analysing.
Add points under each heading, one per line, using the prompts.
Copy the result as Markdown or download it as a file.

Questions

What goes in each part of a SWOT analysis?

Strengths and weaknesses are internal: things you control, such as skills and resources. Opportunities and threats are external: things around you, such as trends, competitors and costs.

Is my SWOT saved?

Yes, on this device only. It is stored in your browser and is never uploaded. Clearing your browser data removes it.

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