Freelance Dev Offer Builder | Pricing + Proposal Kit

Package your development work into a clear offer, price it with a fixed price calculator and three tiers, and generate an editable client proposal.

Stop guessing and start shipping offers. This kit helps developers turn their skills into a clear, productized service, price it with confidence and produce a client ready proposal in minutes rather than days.

Write your offer in under 10 minutes.
Price it without underselling yourself.
Send proposals that answer the client's questions before they ask.

Work through the four steps in order. Everything you enter is saved in this browser and flows into the next step, so your tiers and proposal stay in sync with your offer.

Step 1: Define your offer

Be specific. An offer that names a niche and a deliverable is far easier for a client to say yes to than a vague "I do web development" pitch.

Your offer

Your scope items become the feature list for each package tier.

Your niche or role

Target client

Core deliverable, in one sentence

Scope items, one per line

Your tiers and proposal update as you type.

Timeline (weeks)

From 1 to 52.

Revision and support window (days)

From 0 to 90.

What you need from the client, one per line

Scope boundary clause. Any work not explicitly listed in your scope items is out of scope. Changes to scope need a written change order, an agreed timeline adjustment and an additional fee. This protects your time and keeps delivery on track.

Step 2: Price your offer

Work out a fixed price from first principles. Hours multiplied by your rate is the floor; the multipliers account for complexity, risk and client friction. The suggested price is rounded to the nearest 50.

Pricing calculator

Pick your currency, then adjust the numbers. Your three package tiers update as you go.

Currency

Changes the symbol and number format. It does not convert amounts.

Your hourly reference rate

Estimated hours

Complexity multiplier

Risk buffer (%)

From 0 to 100.

Discount or premium (%)

Use a negative number for a discount.

$10,350

Suggested fixed price

$4,140

Deposit (40%)

$6,210

On delivery (60%)

$120 per hour × 60 hours × 1.25 complexity × 115% risk buffer, rounded to the nearest 50.

Deposit: 40%

Between 30% and 50% is common. Work starts once it is paid.

Package tiers

Basic

$6,750

Core scope only

Add scope items in step 1
Delivered in 3 weeks
7 days of support

StandardBest value

$10,350

Full scope

Add scope items in step 1
Delivered in 4 weeks
14 days of support

Premium

$15,550

Full scope plus priority support and a review call

Add scope items in step 1
Priority async support
Post launch performance review call
Delivered in 5 weeks
28 days of priority support

Pricing tip. Always quote a fixed price, not an hourly one. Fixed prices reward your speed, protect clients from open ended bills and make your offer feel like a product rather than a gamble. If you are unsure, round up to a clean number, such as the nearest 500.

The Basic tier is about 65% of your price and covers the first half of your scope (at least two items) in about 70% of the time. Premium is 150% of your price and adds priority support, a review call and two extra weeks of support.

Step 3: Your proposal

Your proposal is written from your offer and pricing. Edit it directly in the box, then copy it into an email or document. Fill in anything in square brackets, such as your calendar link and payment methods, before you send it.

Client proposal

Your proposal

PROJECT PROPOSAL
[Your role]
Prepared: [date]

OVERVIEW

I work with [target client]. This project delivers one clear result: [core deliverable].

This proposal covers a fixed scope, fixed price engagement, so you know exactly what you are getting, what it costs and when it will be done before we start.

SCOPE OF WORK

Included in this engagement:
  • [Add your scope items]

Out of scope: anything not listed above. Additional work needs a written change order with an agreed timeline and fee.

TIMELINE

Estimated delivery: 4 weeks from project kickoff.

Week 1: discovery, environment setup and architecture sign off
Weeks 2 to 3: core development and internal testing
Week 4: review, revisions and handover

Timelines depend on receiving client inputs within 48 hours of each request.

CLIENT RESPONSIBILITIES

To keep delivery on schedule, I will need the following from your team before kickoff:
  • [Add what you need from the client]

Delays caused by missing inputs will extend the timeline by the same number of business days.

PRICING

Fixed project price: $10,350

This is a fixed price, not an hourly rate. You will not be billed more, however long the work takes me.

Package options:
  • Basic, $6,750: core scope only, delivered in 3 weeks
  • Standard, $10,350: full scope, delivered in 4 weeks (recommended)
  • Premium, $15,550: full scope plus priority support and a review call, delivered in 5 weeks

PAYMENT TERMS

Deposit (40%): $4,140, due before work begins
  Remainder (60%): $6,210, due on final delivery

Accepted via: [bank transfer, Wise, Stripe or your method]

Work begins once the deposit is received. Final delivery is made once the remaining balance is paid.

REVISIONS AND SUPPORT

14 days of revisions and bug fixes are included after delivery, covering issues within the original scope. Requests outside the scope will be quoted separately.

ASSUMPTIONS

• Specs and requirements are final before kickoff.
  • You give feedback within 2 business days.
  • There are no major scope changes after week 1 without a change order.
  • Third party services and APIs are your responsibility.

NEXT STEPS

1. Review this proposal and ask any questions.
  2. Confirm the scope and the package you want.
  3. I will send an invoice for the 40% deposit.
  4. We schedule a kickoff call within 24 hours of the deposit arriving.

Ready to move forward? Reply to this message or book a kickoff call: [your calendar link]

[Your role] · [date]

This updates as you change your offer and pricing. Edit it directly whenever you like.

Step 4: Objection handlers

Six ready to use answers to the most common client pushbacks. Open each one and adapt the language to your own voice.

"Your price is too high."

That is fair to raise. The price reflects the fixed scope, fixed risk nature of this engagement, so you will never get a surprise invoice. If you hire someone cheaper by the hour, a 20% increase in scope turns a "cheaper" project into a more expensive one. I am happy to show you what a reduced scope Basic tier looks like at $6,750.

"The timeline is too long."

I understand the urgency. The timeline I have quoted includes room for your review cycles, your team's feedback and production quality work. Rushing removes that room, and that is when things break in production. If you need it sooner, I offer a priority lane at a 25% premium that moves you to the front of my schedule.

"What if the scope changes?"

All scope changes go through a change order: a short written agreement on the new work, the added cost and the revised timeline. This protects us both. You get transparency, and I can deliver without absorbing unlimited work. No surprises either way.

"Can you do it cheaper?"

Yes, by reducing the scope. Let us look at the Basic tier, which covers the most critical deliverables at roughly 65% of the full price. We ship the core, you test it with real users, and we add the rest in a follow on project if the results justify it. That is often better product strategy too.

"We need this as soon as possible. Can you rush it?"

I can prioritise your project with a rush rate, typically 25% to 30% on top of the base price. That means I set other work aside and focus on your project until delivery. To start, I need the deposit and all client inputs within 24 hours of agreeing. The scope must be locked, with no changes once we begin.

"Can you add this to the scope?"

Happy to consider it. If it is small (roughly 2 hours or less), I will often include it as goodwill. If it is larger, I will send a change order with the price and timeline adjustment before any work starts. I never just absorb extra scope, because that is how projects slip and relationships sour. Tell me what you have in mind and I will give you a quick estimate.

Keep scope tight. Protect delivery time. Every yes to an unscoped request is a no to delivering on time. The best client relationships are built on clear agreements, not goodwill.

Running the numbers on a bigger decision? Try our free profit margin calculator or break even calculator, and use the commit message generator to keep your project history tidy.